Many have not yet seen underwear pictures like this – a Finnish company as a pioneer

In Lindex’s underwear photos, the focus is on all kinds of different and different-sized women, as well as genuine body positivity and the diversity of models. Already in connection with the launch of the underwear campaign published in 2020, the company said that promoting inclusion and body positivity are part of Lindex’s sustainability promise and the company’s core goal of empowering women. It presented a wide range of women of different ages and stages of life. Lindex aims to be the leading company in the Nordic underwear market and an expert in fitting, comfortable, high-quality and functional underwear. For many Finnish women, it is a standard stop when completing and updating their own underwear box.

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