The Belgian fashion house Maison Margiela launches ‘Line 2’. According to the announcement, the new line should “anchor the exchange between fashion and culture”.
Specifically, the line will be a platform for “creative collaborations”. The number two was chosen based on the idea of ”uniting two spirits to create a new result”.
The first implementation of ‘Line 2’ is an art installation. This was created by the visual artist Heemin Chung and the sound artist Joyul. They were inspired by the theme of the Maison Margiela Winter collection 2025. The installation will be shown in the flagship store of the brand in Hannam.
The Maison Margiela fashion house has been using the so-called ‘Margiela numbers’ since 1997. The coding serves as an index system for product lines and as a marking without using a logo. Each number from zero to twenty -three corresponds to a line within the structure of the house. These range from Haute Couture and Ready-to-Wear to accessories and perfumes. Number two has not yet been used.
Line 2 is launched after the appointment of Glenn Martens as the new creative director of Margiela in January. The Belgian presented his first collection for Margiela during the Paris Haute-Couture Week in July.
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