The traditional brand MAERZ Muenchen provides an exclusive first insight into its new shop-in-shop concept, thereby sending a strong signal for the future of brand presentation in premium retail. In a 15 m² special area in the Breuninger flagship store in Düsseldorf, customers can now experience the newly developed brand world, which will be officially presented in January 2026 at the renowned PITTI Uomo in Florence and in the MAERZ Muenchen showroom in Düsseldorf.
The new shopfitting concept was designed by the internationally award-winning design studio Office Heinzelmann Ayadi (OHA). With a clear design language, high-quality, natural materials and a modern, contemporary, inviting atmosphere, the concept creates a perfect stage for the MAERZ Muenchen collections. It combines traditional craftsmanship with contemporary design and underlines the brand values of quality, authenticity and innovation.
The central element on the pop-up area on the 2nd floor in the men’s department is an iconic, multifunctional piece of furniture that was specially developed and manufactured. It impresses with its clear lines and thus directs the focus specifically on the products. Sweaters, knitted polo shirts, cardigans and other key pieces from the collection are staged in a calm, architecturally well-thought-out environment. The new shop concept is characterized by natural, high-quality materials such as regional fir wood and wool feel, which underline the brand’s core values and quality.
“With this new shop concept, we are opening an important chapter for the stationary brand presentation of MAERZ Muenchen. We are sharpening our brand presence in retail and creating a contemporary stage for our high-quality collections. In doing so, we are sending a clear signal for the further development of the brand presentation in the premium segment.” explains Louis Bezner, Managing Director of MAERZ Munich. “Breuninger is a strategically important partner for us – the Düsseldorf preview marks a central step in our further development.”