PFor those who pay attention to aesthetics, MacBook Neo he immediately strikes for his brilliant color gamut. The version lime yellow or pastel pink they immediately stand out in a world of gray and black PCs. Of course, appearance isn’t everything, but it’s a great start. Because this new PC just born from Apple also has other important qualities starting from an absolutely irresistible price.
Let’s start from the beginning. MacBook Neo contains within itself a great little revolution. Instead of using chips from MacBooks, it uses those from iPhone and iPad (A18 Pro). And those who know Apple phones or iPads know that they are now capable of performance on a par with a laptop, indeed many of us now work and communicate most of the time from our smartphone.
This little, great idea allowed Apple to develop a MacBook to use every dayI can perform all the daily tasks we ask of a device – reading mail, drafting documents, surfing the web, watching videos, etc… – but with the convenience and look of a laptop. What’s more in 4 color variations.
Apple MacBook Neo in Lime Yellow.
MacBook Neo, as light as an iPad, as comfortable as a PC
Perfect for those who don’t use computers with advanced graphics capabilities, this MacBook has nothing to envy of its more sophisticated brothers. On the contrary, sharing the chip with iPhone and iPad works in perfect harmony with all Apple portable devices. You can then start writing a message from the Neo, or start a web search, and continue it a moment later from the iPhone or iPad if we get moving.
The technical characteristics
The MacBook Neo stands out with an elegant look aluminum chassisresistant but at the same time light and comfortable to hold, available in four bright colours: Pastel Pink, Indigo, Silver and the brand new Lime Yellow. The 13-inch Liquid Retina display is brilliant and thanks to the 1080p FaceTime HD cameradouble microphones and double side speakers, every activity, from video calls to the use of multimedia content, is pleasant and clear.
All the colors of the MacBook Neo.
As we said, thanks to power of the A18 Pro chipMacBook Neo is perfectly capable of deal with daily activities with easegive free rein to creativity or use artificial intelligence and Apple Intelligence. But above all the battery has an autonomy of up to 16 hours, to work, study or create all day on a single charge. Finally, the operating system macOS Tahoe It offers powerful, intuitive features, plus Apple’s best-in-class privacy and security guarantee.
MacBook Neo with Apple Intelligence
A few days ago Apple announced how Apple Intelligence, artificial intelligence will enter in a widespread way in Apple apps and services, with the aim of simplifying daily tasks without requiring technical skills. Among the main innovations are advanced tools for editing photos, which allow you to change the framing after shooting, expand the images and remove unwanted items. The Safari browser also gets smarter, automatically organizing open tabs by topic and monitoring web pages for price changes or product availability.
Messages and Mail will suggest actionsthey will automatically find relevant content and will be able to write answers taking into account the user’s personal style. The Calendar will also be able to create appointments simply starting from a textual description.
Apple MacBook Neo multitasking.
At the same time, a “New Siri” will also arrive, the voice assistant present on all Apple devices, which is reborn enhanced by AI and becomes a real intelligent personal assistant. The main new feature is the ability to understand the user’s context and search for information in messages, emails, photos and personal documents. In practice, you can ask Siri to find the name of a restaurant recommended by a friend or the number of a reservation received months before.
Siri will also be more natural in conversations, capable of maintaining the thread of the conversation and answering in-depth questions. It will be able to understand what appears on the screen, helping you perform actions in apps without having to switch between menus. Thanks to a new dedicated app that synchronizes conversations between different Apple devices. Thanks to visual intelligence, Siri will be able to interpret images, documents and what is framed by the camera. Finally, it will help you write, proofread and rewrite emails, messages and texts. Apple promises that all of this will happen with privacy at its core, with much of the processing done directly on the device.
Lock key or touch ID?
The MacBook Neo comes standard with a lock button which can be used to lock, turn on and turn off the system. For users who want even more convenience it is possible request the model with Touch ID which also allows you to log in, authorize payments or access apps with a simple tap.
The Multi-Touch trackpad on the MacBook Neo it also offers a large surface to easily scroll and drag elements on the screen and a new mechanical design guarantees a satisfying click across the entire surface. It also supports Multi-Touch gestures such as two-finger scrolling, pinch-to-zoom or four-finger App Exposé. For many users switching from a PC, the Multi-Touch trackpad represents a notable improvement over traditional “board” trackpads, allowing you to conveniently click anywhere and use a variety of Multi-Touch gestures.
MacBook Neo in pastel pink version, light and portable like an iPad. (Photo: J. Bellavita)
In dialogue with the iPhone
Getting started with the new MacBook Neo is very simple, but if you already own an iPhone, it’s even easier. Just bring your phone close to your Mac and Setup Assistant automatically connects to our Wi-Fi network and our Apple account. In an instant, files, photos, messages, passwords and more are transferred from iCloud directly to your new Mac and you can start using it immediately.
At the same time call, messages and SMS arrive directly on your Macwithout having to change devices when we are at the PC. And thanks to the Universal clipboard, you can copy images, videos or text from your iPhone or iPad and paste them to your Mac, or vice versa without having to send messages or transfers.
The first Mac for iPhone lovers
MacBook Neo, ideal as a first Mac for students and writers.
MacBook Neo is ideal for those who don’t yet have a Mac but already use an iPhone. It offers a consistent design across iOS and macOS, familiar built-in apps like Safari, Messages, Calendar, and Mail, and a perfect integration with your iPhone. Users coming from a PC can seamlessly use many of their favorite apps such as Microsoft 365, Google Chrome, Slack, WhatsApp, Zoom and many more.
The High quality 13-inch Liquid Retina display, durable aluminum design, the 1080p camera, the immersive speakers, the Magic Keyboard with the Touch ID option and Multi-Touch trackpad and the powerful macOS Tahoe complete the picture of a MacBook that costs half the price of its bigger “brother”.
Attention to the environment
The MacBook Neo is also made in recycled aluminiumand contains the 60% recycled content by weightthe highest percentage ever achieved by an Apple product. Its chassis is built using a new process that significantly reduces material waste, while maintaining the aesthetic excellence, durability and color consistency that users expect from a Mac. The way it was designed and built helps make it Apple’s lowest-carbon MacBook ever created.
MacBook neo: colors and price
MacBook Neo is on sale at starting from €699 and €599 for the Education sector. It is available in four colors: pastel pink, indigo, silver and citrus yellow. Further technical specifications, configuration options and accessories are available at apple.com/it/mac.
With Apple Trade In it is possible to trade in your computer in exchange for credit towards the purchase of a new Mac. To find out the value of your device, visit apple.com/it/shop/trade-in