c‘is a new must-see address in the city. A new space signed by Louis Vuitton opens in Milan, which includes two retail floors and a floor dedicated to the Maison’s special projects. Already operational with a immersive setup dedicated to Yayoi Kusama, the store was designed inside the former Traversi garage. Completely renovated, colorful and sparkling provides a 360 degree experience in the world of brands. Between garments, new collections, accessories and exhibitions, the one provided by Louis Vuitton is a one-of-a-kind shopping experience.
The new Louis Vuitton space in the former Traversi Garage
The one chosen by the French Maison is a building that is anything but indifferent to the Milanese. L’ex Garage Traversilocated in the heart of the city, a stone’s throw from Piazza San Babila, was designed by the architect Giuseppe de Min and built in 1939. It was the first multi-storey garage of the city, completely devoid of ramps, which has become famous for a particular car assembly system. After twenty years of inactivity, Louis Vuitton has decided to give it a new lifeturning it into meeting point for fashion enthusiasts from all over the world.
The innovative features of the store
The peculiarity of this new building lies in the mix of experiences and proposed activities. The spaces are divided following precise chromatic identities, which follow the original structure of the location. The ground floordedicated to the universe female, is of an intense shade that goes from yellow to fuchsia. While Klein blue colors the second floorreserved for menswear. With a system of curved walls that leave the original concrete beams exposed, the concept aims to enhance and protect the original 1930s architecture.
Immersed in one space with attention to detail, furnished with vintage objects from the Italian heritage, works of art and pieces from the historical archive of the Maison, Louis Vuitton offers customers a one-of-a-kind shopping experience. Just like the place that hosts it.
One floor for special projects, now dedicated to Yayoi Kusama
In addition to those dedicated to retail, it was also made a floor intended to host special projects of the Maison. With a calendar that alternates immersive pop-ups with artistic and cultural exhibitions, the former Traversi garage is inaugurated by the worldwide launch of the collection Louis Vuitton x Yayoi Kusama. The fun and iconic polka dots of the Japanese artist covered shop windows, clothes and accessories, starting a long series of interesting crossovers.
In Milan there is a new unmissable destination for fashion addicts, where shopping, culture and art can be combined.
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