Influencer Marlon Kempenaar and oliebollen baker Anneke Eckelboom from Oss created the food hype of 2025: the spicy chili-cheese oliebol. The oliebol is full of melted cheese on the inside, is sprinkled with grated cheese and gets a dash of crunchy chili oil on top of the bun as a finishing touch. Followers on TikTok are very enthusiastic about the oliebol: some indicate that they are even willing to drive for hours to taste this viral snack. Reporter Max van den Broek travels to Oss and puts it to the test: is the snack worth it and is it right that, after we have had the Dubai bun and the tompouce bun in recent years, this oliebol has become so wildly popular?
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