Recommendations of the Editorial team
Former Homeland Security Secretary Kristi Noem has responded to revelations that her husband Byron Noem regularly participated in “bimbofication” fetish content online.
In a statement to the New York Post, representatives for Kristi Noem said: “Ms. Noem is devastated. The family has been completely blindsided by this and asks for privacy and prayers at this time.”
On Tuesday, the Daily Mail reported that Byron Noem, who has been married to the recently ousted DHS secretary since 1992, was regularly active in online fetish chat rooms and sent over $25,000 in digital payments to the women he chatted with.
Thousands of messages and photos
The Daily Mail obtained a collection of thousands of text messages, including photos of Mr. Noem role-playing – many of which were taken while Noem was a member of President Donald Trump’s cabinet. Bimbofication is a role-playing kink that involves exaggerated, hypersexual femininity to embody the stereotype of the “bimbo,” as the term is used in the United States: big breasts, big butt, full lips – and no brains whatsoever. Author and podcaster Tina Horn writes in her book “Why Are People Into That?” on Bimbofication: “Sometimes you don’t want to be a fully integrated self during sex…Bimbofication provides a clear dividing line between the moaning, cumming, uninhibited sex object you want to be and the unremarkable alter ego you have to embody the rest of the time.”
“You may not literally want to look and act like a dumb blonde in bed, but the dumb blonde can be a wonderful symbol of something many of us want to be: someone whose simple existence is all about being admired and enjoying ourselves,” adds Horn.
The Mail published a series of photos showing Mr. Noem with large inflated balloons under his shirt, with the nodes positioned outwards as if to suggest nipples. “You’re turning me into a girl,” Mr. Noem said in an exchange with a model he asked about her breast implants.
Mockery on the internet
The report became the target of widespread ridicule online. The official Democratic Party account joked that it was “cute that they both liked dressing up” – a reference to Noem’s habit of wearing almost costume-like outfits in many of her public appearances.
“Wow, well, I feel for the family. If that’s true, that’s a real shame,” President Donald Trump said in a subsequent phone call with the Daily Mail.
Trump removed Noem as Homeland Security secretary earlier this month amid a spate of controversy. The firing came shortly after Noem appeared before Congress, where she faced pressure over her lavish spending on DHS marketing campaigns surrounding her own public image. She was also asked about her alleged affair with former Trump campaign manager Corey Lewandowski. In an apparent attempt to demonstrate the strength of her marriage, Noem pointed out that her husband accompanied her to the Capitol and sat directly behind her.

