2024 was a specially challenging year for consumption in Argentina, with a collapse close to 17%, the greatest fall in a long time. 2025 opens an opportunity to rethink commercial and marketing strategies.
2024 put us to the test, 2025 is the year to grow
According to Nielseniq, consumption in Argentina fell approximately 17% in 2024, marking one of its worst casualties in years. The scenario we have ahead is more competitive and dynamic. In EMIC+ consultant we have accompanied several companies in the generation of their own tools to adapt to this scenario and achieve leadership positions. From our experience, the main challenge is to know in depth and connect more effectively with the public, redefine the proposal so that it positively impacts sales and generates a differential against competition.
The starting point: know the public
As a starting point it is necessary to reconstruct a detailed and localized profile of the public of interest to the business. But not only its socioeconomic characteristics, but also their habits and its aspirational in relation to consumption.
According to our experience, a company that has quality strategic information and uses it to make founded decisions, both in marketing and in Management, quickly stands out from competition and becomes a reference in its area or territory of interest. From that leadership position, marks trends, capturing attention and expanding its audiences.
Data strategies: the key to a successful 2025
In 2025 it will be crucial to find the differential in the business, beyond the brand and beyond the product; Identify pain points; strategically plan the changes based on founded information; Start questioning certainties, since it is precisely the things that we do not question the ones that slow down the growth of our projects.
The qualitative leaps that led to medium and large companies to become world giants were based on rigorous information, from which, they implemented innovations in the consumption of their product or associated it with a superior human experience according to the context and consumption practices. Knowledge is the key, rigorous information, the differential to lead in the market.
Contact:
[email protected]
https://emic-consultora.com.ar/
You may also interest you
By CEDOC
