MUgler returns to the world of make-up and does it in style. After 15 years of absence, the French maison signs an exclusive capsule collection with L’Oréal Parismerging the visionary heritage of the Maison Couture with the technical and accessible innovation of the giant Beauty. To represent this excellence meeting, the almost thirty -year -old supermodel Kendall Jenner.
The fatal encounter of two creative powers
L’Oréal Paris X Mugler It is the meeting point between two forces that have always redefined the concept of femininity, power and transformation. On the one hand, the cosmetic know-how and the continuous push towards signed innovation L’Oréal. On the other, the theatrical and sophisticated DNA of Muglerwhich today – finally – to speak the language of make-up. The Cult collection represents a new beauty dimension where personal expression has no limits. And in which each product is designed to be worn, but above all interpreted as a contemporary diva.
A tribute to the Mugler Archive, between Glamor and Audacity
The heart of the capsule is the recovery of theheritage of Mugler. Like the looks worn by the American top model in the countryside (by the legendary Corset Jeu de Paume of 1998 at the Fourau Papillon of the collection Les insectes of 1997) which are part of the Re/Edit capsule. That is, a selection of revisited archive heads, which celebrate the history of the brand at the beginning of the new era under the creative direction of Miguel Castro Freitas. The message is clear: before looking forward, the maison chooses to enhance its roots. And does it through the make-up, understood as a means of empowerment and metamorphosis.
The collection: innovation, texture and identity
Designed to be modular from day to night, From natural to dramaticthe collection includes the Cushion foundation In 10 shades, eyeliner and mascara, Radiance Sticks To sculpt and reflect the light. To which is added a eye palette made of vibrant nuances and multidimensional textures. Including the Galactic Blue used by Harold James (Global Makeup Artist L’Oréal) How bright accent in the internal angle of the eye.
A “image from the L’Oréal X Mugler’s Collab campaign (Photo Courtesy of Press Office)
Great protagonists, i lipsticks Halfway between treatment and glam touch. The Power Matte Lipstick Available in three sophisticated nude (light pink, hot pink and intense brown) and a vivid red inspired by that of 1974, the year of foundation of the Maison Mugler) is distinguished by the intense color and the powered finish. With a plumping effect that smooths and enhances every look. The formula, enriched with hyaluronic acid And High concentration pigmentsslips easily. The Soft-Focus effect makes lips visibly more smoothly. The moisturizing volume amplifies any nuance.
Image Courtesy of Press Office.
Precise aesthetic, smart distribution
The collection L’Oréal Paris X Mugler it is available in a limited edition starting from September, through one Digital-First strategy that includes Tiktok Shop, Notino, Zalando, Tmall and other global e-reporters. Prices range from 14.99 to 24.99 euros, confirming the desire to offer A luxury but at the same time accessible experience.
The strength of this capsule is also in an elegant Black & White packaging, all to be exhibited. And in its authenticity. Far from the mere co-branding, this line really embodies the Mugler identity: bold, graphic, transformative. And he finds an unsurpassed interpreter in Kendall Jenner for women of all ages. Sophisticated, but chameleonic and perfectly at ease between fashion and make-up.
As Olivier Monteil, Svp Global Image & Content of L’Oréal Paris says: «With Mugler we explore the idea of elevation and transformation. Make-up is the most powerful tool to express who you are. And Mugler is a brand created to transform “.