Juventus, Pogba can give new impetus to commercial plans. By Marco Iaria

For Agnelli he was the new Ronaldo, and his return must also be seen in an extra-football key: he speaks to an audience of 90 million people and is a symbol of inclusion. The number 10 shirt awaits him …

Three years ago, when Juventus were planning to hunt down a young Ronaldo, the name of Paul Pogba was also echoed. And not only because, after all, he has never been forgotten by the Juventus environment. In confidential conversations, Andrea Agnelli included the Octopus in the very small circle of those players capable of collecting the CR7 legacy: not sporty but in the collective imagination.

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