Just Play, which specializes in streetwear and sportswear for children and adolescents from 0 to 16 years of age from 3A Brands, enters the German market through a strategic partnership with the department store chain Galeria. In parallel to the debut in Germany, the company announces the opening of three new stores in Italy: in Avellino, Reggio Calabria and Terracina.
As stated in a message, the brand will open three shop-in-shops from mid-October. These are located in the Galeria branches in Frankfurt, Hamburg (Mönckebergstraße) and Bonn. This marks the official debut of the brand on the German market and confirms the accelerated internationalization strategy.
The areas of Just Play comprise around 120 square meters and offer a concept that is geared towards lifestyle and sportswear for the new generations. The layout is immersive, and the range includes selected brands such as Nike, Jordan, Converse and Lacoste.
“Entry into the German market is an important new milestone in the development plan of the brand. This increases the number of active stores in Italy and Europe to over 30. Just Play is already established in Italy and on the Greek market and is now also with a dynamic concept.
With over 83 branches in 70 cities and 185 million visitors: Inside, Galeria is one of the most important shopping destinations in Germany. The offer combines inpatient retail, food and an online marketplace. It includes a selection of over 1,500 brands.
New openings in Italy
With the new openings, the number of active sales outlets in Italy and Europe increases to over 30. This confirms organic growth that is directed by a long -term vision and a versatile format. The format is suitable for various retail contexts, both for independent shops and for shop-in shops.
Just Play was developed in Italy by 3A, a company that works in sales of international sports swear and fashion brands. The brand quickly positioned itself as a reference model in the children’s and youth segment. Thanks to a concept that combines streetwear, sports swear and lifestyle for a shopping experience designed for the new generations.
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