The 2025 summer season in Pinamar It started with force, according to the mayor Juan Ibarguren. With an average occupancy of 81% in the matchwhich includes locations such as Cariló, Valeria del Mar and Ostendethe influx of visitors is 8% higher than at the beginning of last summer. Although the rains marked the first days of the year, the sun and the warmth of the beaches once again took center stage, attracting thousands of families seeking to enjoy the charm of this point on the Atlantic coast of Buenos Aires.
Ibarguren highlighted that in Pinamar there is a wide and diverse offer that adapts to different audiences. From two-room apartments that are around 500 dollars a fortnight in areas further away from the sea, to exclusive houses facing the ocean in Cariló, whose prices can reach much higher figures, the city seeks to demystify its reputation as an exclusive destination. “We have alternatives for all types of audiences. There are options both for those looking for luxury and for those who prefer more accessible proposals,” commented the mayor in dialogue with Delta 90.3.
“We want to maintain this level of occupancy so that the businessmen and merchants of Pinamar have the best possible season within the economic context in which we are,” he assures. Regarding dollarized rental rates, Ibarguren explains that it is a reality of the real estate sector, but highlights that Pinamar offers options for all budgets. “You have four very marked locations: Cariló, Valeria del Mar, Ostende and Pinamar, with different audiences and prices. In addition, the public beach is free and very accessible,” he says.
The challenge of the “Brazil boom”
The macroeconomic context and the increase in the cost of services in dollars have generated comparisons with destinations such as Brazil, a trend that Ibarguren described it as “hateful”. Although he acknowledged that Argentina is expensive in terms of foreign currency, he stressed that Pinamar offers unique advantages, such as its security and a range of services and entertainment ranging from cultural and sporting events to high-quality gastronomy. “Here, kids can go out alone and enjoy themselves without worries, something that doesn’t happen in many other places,” he noted.
Another topic that has generated debate in recent weeks is early return to classroomsscheduled for February 17. This change shorten the high seasonwhich directly affects a city that lives off tourism. Ibarguren recognized the tension between local commerce and educational priority, but raised the need to find a balance that allows extending the season without sacrificing school days. “We are aware that education is essential, but as a tourist city, the longer the season, the better for our economy,” he stated.
A promising summer
Despite the challenges, the mayor was optimistic about the rest of the summer, highlighting the good spirits of both tourists and merchants. With reconstructed beaches that offer more meters of public space and spas that provide quality services, Pinamar is consolidating itself as a destination chosen by Argentines and foreigners.
In the last decade, Pinamar positioned itself as the fastest growing municipality in the country. However, Ibarguren warns that “all growth has consequences.” The city, which went from 20,000 permanent inhabitants to 50,000, plans to reach 100,000 in the next eight years. This phenomenon demands appropriate infrastructure: “Today we have a hospital designed for 10,000 people, and we have already started the construction of a Primary Care Center in a place where we want to plan a new hospital,” he details.
In addition to infrastructure needs, Ibarguren’s main objective is to consolidate Pinamar’s identity. “After the reconversion of the seafront, we want to finish the coastal promenade to enjoy the sea all year round and organize traffic on Avenida del Mar. Our priority is to take care of nature and the environment, which are our essence,” he emphasizes.
With an administration that prioritizes stability, investor confidence and sustainable development, Ibarguren’s challenge is not only to maintain growth, but also to turn Pinamar into a model of quality of life in Argentina.
by RN
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