The fashion label Jil Sander opened his first store in the Gulf States.
The brand, which belongs to the Italian clothing group OTB Spa, chose the shopping center The Mall of Emirates in Dubai. There she now offers its current fashion collections as well as shoes, handbags and other accessories on an area of 212 square meters. A limited variant of the Goji pocket model is only available exclusively in this store.
The opening took place as part of the OTB partnership closed last year with the Chalhoub Group, which is based in Dubai. The joint joint venture of the two companies is intended to drive the expansion of the luxury brands of OTB, which include Jil Sander also labels such as Maison Margiela and Marni, in the Middle East. The opening of further Jil-Sander boutiques in the Golf region is already planned for the future.
Renzo Rosso, the founder and Chairman from OTB, paid tribute to the latest expansion step. “We are proud to present the modern interpretation of luxury of the brand with the opening of Jil Sander’s first business in Dubai,” he said in a statement. “It is the highlight of our portfolio, and we look forward to fulfilling the dreams of the customers: inside the Middle East, which will appreciate Jil Sander’s commitment to creativity, excellence and unique design.”