Power sells discount products at questions raising questions, says Ilta-Sanomat. According to the Marketing Director, this is a normal phenomenon.
Power will participate in the Crazy Days offer as a partner as a partner in Stockmann. Outi Järvinen
Looking at the price history of the product can avoid adopting an offer that may not be as good as its discount rate suggests, it is revealed Ilta-Sanomat the report.
IS says Power’s offer pricing looks “special” for some products. Power will participate in the Crazy Days offer as a partner as a partner in Stockmann.
For example, the 24-inch Cepter game screen was sold for almost all February for € 99 until the price bounced to € 199 in early March. Now the product is € 119 in the Crazy Days offer. JBL’s headphones, on the other hand, cost € 149 in January, after which the price rose to € 279 and is now sold at Hullars for € 129.
The law requires the lowest price to indicate the lowest price of the product in the last 30 days when marketing discount products. However, the obligation to report does not reach further.
Power denies the artificial pumping of prices. Marketing director Ville Laakso In addition, the IS interview in the field for general dynamic pricing in the industry.
– Not every campaign may have unique products, but it may be that the product now on offer has once been on offer, Laakso comments to the magazine.
The phenomenon was closely followed in Sweden
We told Aftonbladet last fall in the newsin which a consumer expert on the Swedish Prisjakt Price Comparison Site Isabella Ahmadi Said companies raising prices well in advance of the Black Friday discount campaign to circumvent the 30 -day announcement limit.
When the Black Friday offers are truly launched at the end of November, prices have been raised in many cases early in October.
Prisjakt compared the price changes in stores over the last four years and found a clear trend. In 2021, before the new law came into force, the price of about one in five products was raised in October. In 2022, the price already rose by 37 %, by 2023 in about 33 % and last year at 34 %.
90 days instead of 30 days?
Prisjakt operates in Finland as a price guide. Country leader Liisa Matinvesi-Bassett told Iltalehti in November that the same giggles have been encountered in Finland.
– Yes, there has been some kind of activity. Prices have been raised before the 30-day period required by the law, and prices have been high during the review period to maximize discount rates, says Matinvesi-Bassett, and says he hopes that the review period would be extended to 90 days, for example.
Matinvesi-Bassett reminded that not all price increases are artificial pumping.
“However, we are particularly closely monitoring the products that have raised more than 10 percent in October,” Matinvesi-Bassett said in November.
Price history can be viewed, for example, with the tools offered by a price guide, price tracking or price.fi.