Giel de Winter is not a success as a TV producer: besides The Hunting Season, every TV program he delivers flops. What’s going on? “He didn’t reinvent the wheel either.”
It always bothers Giel de Winter enormously when Tina Nijkamp mentions the low viewing figures of the TV programs he produces, but the fact is that absolutely everything he delivers flops. His latest flop is ASS – Anti Survival Show, which scored very poorly on Net5’s Thursday evening. What it is? Something about ordinary C stars.
‘Very disturbing!’
Presenter Manuel Venderbos sums up the AD Media Podcast all those failures of Giel’s company Signal Stream on: Watch Your Back, Let’s Play Ball, Anti-Survival Show, No Where To Hide and so on. “What they all have in common is that most of those programs do not generate large numbers of viewers.”
AD media editor Marcus den Blanken confirms this. “What really bothered me is that Giel de Winter once had a very big mouth about TV makers and that they did not understand how that worked and that things had to be very different for young people, because he had so much success on YouTube.”
Not impressed
What did Giel forget? Marcus: “He forgot that YouTube is a completely different way of making television. Mainstream television is simply for a different target group. YouTube often contains children up to the age of 18 and you convince them in a different way.”
“Now you see: he gets the chance, he can make programs and I am not very impressed with these formats.”
Copies
Manuel thinks it is creative poverty. “They’re all kind of copies, right? Or mixes of other formats.”
Marcus: “Yes, they are all those half-celebrity shows of which we have already had 120.”
Manuel: “That Anti-Survival Show is a kind of combination of Expedition Robinson and Real Girls in the Jungle.”
Marcus: “Yes, that is not so special.”
Angela: “He didn’t reinvent the wheel either.”
Fallacy
What should Giel do now? Marcus: “He makes it for traditional television channels. What he is good at is making things online and if you are good at that, why do you suddenly want to play TV maker? Just keep making things online!”
Media journalist Gudo Tienhooven: “These remain desperate attempts to attract young people.”
Marcus thinks that Giel is making a mistake. “If you just make a program where you don’t necessarily think: we have to attract young people, but you just make a good format, then young people will automatically watch it. That’s how you should see it. It is an incorrect idea that you have to make a program for young people.”
He concludes: “Continue creating content online. You are doing it well.”