After all, they are the group’s most important source of revenue. This is also noticeable in the course. “We have long noted that Apple stock follows an eerily predictable seasonal trading pattern, typically outperforming in the months leading up to new iPhone announcements,” said Bernstein analyst Toni Sacconaghi. In the three months before the launch of a new iPhone, the stock rose more strongly than the S&P 500 in 15 out of 16 cases – by an average of 13.9 percent. In 2022, the outperformance was 11.1 percent. Expectations should not be disappointed. Apple came up with several innovations this time. Innovations include the ability to send emergency messages via satellite. In addition, the display of the more expensive Pro models of the iPhone 14 can remain on all the time. For example, this creates new possibilities for applications on the home screen that display information in real time – such as live scores at sporting events. The Pro devices also get a smaller display cut-out for the selfie camera and face recognition, as well as a 48-megapixel sensor in the new camera system, which, among other things, should ensure better pictures in difficult lighting conditions. With a view to the further development of the Apple share, it is crucial how the new iPhone models will sell in the Christmas business. There should be initial indications of this between the end of November and the beginning of December. According to Bernstein, historically, six months after launch, the stock has risen an average of 6.1 percent, underperforming the market six times out of 15 and outperforming eight times. With a classic bonus, investors are prepared for both scenarios. With a safety buffer of 23 percent, all opportunities are open. However, investors should factor in the premium of almost ten percent (ISIN DE000PD9KUH0).
Christian Scheid has been a business and financial journalist for around 18 years, including about ten years as a freelance author. He currently writes for several German-language specialist magazines and newspapers in the areas of equities and derivatives, including Börse Online, Capital, Euro am Sonntag and Zertifikate // Austria. On July 1, 2014, he returned to the ZertifikateJournal, where he had worked until the end of 2009 and was responsible for the then Austrian edition of the ZJ.
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