Intersport International Corporation (IIC) has appointed Pierre Irelli as Chief Commercial Officer (CCO).
Irelli will take up his new position at the end of November, ICC announced on Friday. He is to lead the “Commercial” area as one of the two pillars of the new structure of the association, which ICC relies on alongside the “Performance & Business Partners” area – headed by CFO Christian Wille. As Head of Commerce, the new CCO will also be responsible for Category Management, Private Label Products, Digital Services, Retail and Marketing. He has been with Intersport in France since 2013 and as Chief Product Officer since 2019.
“I firmly believe that we have found the right person for this important position in Pierre Irelli,” said IIC CEO Steve Evers. “With Pierre as a member of our Executive Board, I truly believe we are one step closer to what is undoubtedly a bright future.”