At the “Enterprises of the Future” congress earlier this week, the Coalition for Cultural and Creative Industries in Germany (k3d) used the publication of its position paper to call for a national overall strategy for the industry. The alliance, whose founding members include the Fashion Council Germany (FCG), calls for better integration between federal, state and EU levels as well as positive regulatory framework conditions.
“Only through coordinated interaction between the federal government, states, Europe, associations and other actors can our economic sector fully realize its potential throughout Germany and Europe – for economic progress, social cohesion and sustainable future development,” says Dr. Florian Drücke, Chairman of the Federal Association of the Music Industry. Christian Arp, CEO of the Fashion Council Germany, also agrees with this and emphasizes the importance of cooperation within the creative industries: “By communicating with other sectors of the creative industries and creating contacts, we want to make companies fit for the future and make it clear to them that they are not alone in facing the challenges of our time – this is also written down in the position paper.”
In addition to the overall national strategy, k3d’s position paper, which was published at the congress, also provides for measures for fair competition and sustainable refinancing of the industry. The coalition sees itself as an agile source of inspiration for politics and government at federal, state and EU levels and works to strategically secure creativity, innovation and economic growth in Germany.
K3d represents eleven sub-sectors – including fashion, music, film, design, architecture, book market, art, media, performing arts, press as well as software and games – which together generate 123 billion euros in gross value added. The industry therefore contributes 3.3 percent to German gross value added and recorded growth of over 5 percent in 2023, contrary to the overall economic trend.