In the radial pass between “Mañana Sylvestre” and “Argenzuela”” by Radio 10, Gustavo Sylvestre and Jorge Rial They talked about the beginnings of the media Javier Milei. The two journalists recalled the first television appearances that the anarcho-capitalist economist carried out on América TV. On that station, the cycle “Intractable” was the one who popularized the anarcho-capitalist influencer.
“I was working in America when they called Milei. I remember that they told him ‘here comes the stupid one’, in the hallways they told him that. The only one who gave him any attention was and took it seriously was Fantino. When they take him to Intratables, they take him to make people laugh. I was there, no one told me about it,” Jorge Rial explained on the air, in the streaming of the radio signal.
The journalist explained that the presence of the libertarian within the channel was an imposition of the businessman Eduardo Eurnekian which, at that time, had shares in the middle. A situation that the driver Alejandro Fantino I take advantage of it by making it a recurring guest within its cycle “Loose Animals” and that proved to have a good impact on the program’s rating.
Before becoming one of the most disruptive political figures in the country, Javier Milei began his journey towards public notoriety as a guest economist on different Argentine television programs. His first sustained appearance occurred at the beginning of the 2010s, when he began to be summoned to analyze the economic situation with an explosive style, sharp phrases and rhetoric that broke with the usual formality of television debate.
An economist with a liberal background, he presented himself as a fierce critic of state interventionism, public spending and the monetary policy of the Central Bank, which he described as “a stealing machine.” That frontal and nuance-free language quickly made him a recurring character in the cycles of political and economic opinion. His presence began to become common in debate programs on channels such as A24, C5N, Canal 26 and Crónica TV, where his vehement style and misaligned appearance attracted attention as much as his arguments.
In those years, the current president established himself as a media economist, identified with libertarian thought and with an imprint that challenged the traditional forms of television discourse. His discussions with other analysts, often risqué, became viral moments. As his popularity grew, his profile adopted more political overtones: he went from being a panelist who denounced “the economic and political caste” to building a character that embodied rebellion against that system.
Over time, his interventions in programs such as “Untreatable” or “Loose Animals”“They gave him a stable space from which he developed his anarcho-capitalist discourse before millions of viewers. That media exposure was the springboard that catapulted him into politics. The television personality—with his exalted tone, his quotes from Austrian economists, and his provocative language—became the candidate who channeled social discontent at the polls. Thus, television not only gave him visibility, but rather it shaped his style and narrative, turning Javier Milei into a phenomenon that went from debate panels to the presidency of the Nation.
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