How Jumbo bought Hitster from a Swedish consultant and turned it into a global hit: ‘It’s unprecedented’

Peek through the curtains of any house this holiday season and there’s a good chance that Hitster is on the table. The card game, in which players have to place hits in chronological order, has become the party game of 2024. 100,000 copies were sold at Intertoys alone. What makes it such a phenomenon?

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