International growth in the fashion industry requires a well thought -out strategy, strong cooperation and a clear brand identity. Danny Zwager, export manager at the Dutch fashion company Love for Denim, plays a key role in the expansion of Vingino, Raizzed and Lionel Messi Lifestyle. “My job is to sustainable relationships with retailers worldwide: inside, distributor: inside and agent: to build inside,” explains Zwager. “We are active in a variety of markets, with a strong position in Europe and a growing presence in the Middle East and South America.”
International strategy with strong brand positioning
The international growth of Love for Denim is not a coincidence, but the result of a clear strategy. “In Europe, we have a strong network with our own teams in Germany, Austria, Switzerland and Belgium as well as agent: inside in countries such as Spain, Portugal and Italy,” said Zwager.
The presence of all three brands is also growing outside of Europe. “We see that Vingino, as a premium-denim brand with a solid position in children’s fashion, is becoming increasingly better known worldwide and Raizzed addresses a broad target group with a streetwear-oriented style,” explains Zwager. “In addition, Lionel Messi Lifestyle has a unique positioning, whereby Messi’s iconic status leads to a strong lifestyle collection that is accepted worldwide.”
Love for Denim sees great potential, especially in the Middle East and South America. “We observe an increasing demand for high quality denim and streetwear, categories in which we as a company have a strong basis.”
Work of Export Manager: Inside: Between strategy and customer: Inner contact
There is no day for Zwager like the other. “My morning often starts with emails from Asia and the Middle East, because the working day is already in full swing. Then I work with our teams on market strategies and customers: interior dates. “
His role includes not only sales, but also the support of trading partners: inside. “We ensure that customers are not only getting the right collections inside, but also the right marketing instruments to successfully place them in the market. From LookBooks to in-store displays to digital campaigns, we work closely with our partners: inside. ”
Traveling also takes up an important place in Zwager’s work. “When I’m on the go, I visit retailers: inside, present collections and work with customers: inside to determine your seasonal selection. In markets such as Mexico and the Middle East, we have strong partnerships with which we actively plan the future. ”
Select correct markets and collaborations
But not all markets are directly accessible. “South America and the Middle East develop quickly, especially in the premium denim segment. We see that the retailers are looking for brands with strong identity and quality inside there, ”explains Zwager. “Our brands address this market well and we are working hard to expand our sales.”
Asia, on the other hand, is a more complex market. “Although the fashion industry is huge there, it takes time and local know-how to build a strong position,” says Zwager. “You need a committed team that takes care of the brand every day.”
Love for Denim always pays attention to the right long -term partners: inside. “We are not looking for quick profits. Our strategy is based on sustainable cooperation with retailers: inside and distributor: inside that share our vision, ”says Zwager. “This means that we invest in the market and the consumers together: Invest inside.”
Outlook: the way to further growth
In the coming years, Love for Denim will continue to work on the international expansion of all three brands. “Vingino has established itself as a strong brand in the areas of denim and children’s fashion worldwide and continues to grow in the premium segment. Raizzed proves to be a strong streetwear brand and we still see a lot of potential here in new markets. ”
Lionel Messi Lifestyle also offers unique opportunities. “Messi has an unprecedented fan base worldwide, which is reflected in a strongly positioned lifestyle collection. With a view to the 2026 World Cup, we are already working on strategic planning for the coming seasons. ”
With a clear strategy, a global network and strong trading partners: Love for Denim continues to become an international player. “We have a solid basis and a strong product focus. This gives us the opportunity to continue growing in the coming years, ”Zwager concludes.