How do we want to visit the new VRT campaign with Tom Waes? “We need to stop seeing BV’s as holy figures”

“He has plenty of excuses.” The slogan sounds hard, zeker uit de mond van niemand die zelf dronken after het stuur kroop. This is not Tom Waes, who is trekking in the new VRT campaign. Niet as a presenter of avonturier, maar as ervaringsdeswissene met berouw. Communication expert Jeroen Wils talked about the optimal strategy: “It was good – the good thing about the open cable – it was overgegaan to the order of the day, so it was a good idea.”

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