The Breda Horeca has made a blunder with the hard cups for large events. On the hard, plastic cups, the coat of arms of the city, the three famous (Andreas) crosses, is shown upside down. And there were 150,000 pieces made of it. Furthermore, the test with the hard cups, which ensures much less waste, is a success according to the pub bosses and they will continue with it for three years.
Last King’s Day the specially designed Breda Hardcup Used proudly for the first time. Only then did the organization, pointed out by beer drinkers, discovered a big mistake. The logo of Breda is upside down several times. Instead of two crosses above and one below, it is exactly the other way around.
“I would rather not talk about that,” says board member Nanda Koomans of the Breda department of Koninklijke Horeca Nederland (KHN) laughing. “It is very disappointing, but we can’t turn it back. Stupid, yes.”
Caféganger Frank Maas thinks so too. “First of all, I saw the big church on the cup and thought it was very beautiful,” he says. “But then I immediately saw that the crosses are upside down. You don’t think so, I thought. Incomprehensible that none of the Breda hospitality industry has seen that! Too bad too, because the idea is very beautiful.”
Mistake, thanks. Very annoying, but it can happen. “I had made a draft and put the crosses randomly on it,” says Nanda Koomans, who operates several cafés on the Grote Markt. “During a meeting everyone looked at it and also approved it. But so looked over it. And that is not smart indeed.”
“But there were also many positive reactions with King’s Day,” she continues. “People want the special Breda Hardcup like to have a souvenir. We had 150,000 pieces made of it, but they are not correct. The logo will look good on the next 150,000. Oh well, people have two gadgets. “
According to Nanda Koomans, the use of hard cups in Breda is also a great success for the participating catering establishments. They have been specially created by them for freely accessible outdoor events, such as carnival, 11-11, Klûnen, Jazz Breda and therefore King’s Day.
The visitor pays 1 euro for a hard plastic cup and eventually receives 50 cents in return when returning. This way less waste (read: cups) will be on the street. In a letter to the city council, Koomans, together with her fellow directors of KHN, said that a 3 -year collaboration has been entered into with the Drinkcup company.
Earlier there was quite a bit of discussion in the Breda city council about the introduction of the system with the hard cups. In any case, the hospitality entrepreneurs do not fill their pockets with it. This is also how you can read in the letter:
‘Of the proceeds that this system entails, the organizational costs will first be paid. After that, an x amount remains. (…) The organization or foundation of the relevant event can claim 50% of that amount. The other 50% will find a destination every year during a meeting of hospitality entrepreneurs. ”
“It’s really not a revenue model for us,” Nanda Kooman says. “The yield therefore flows back to the event to a large extent. That is important for us.”
In this video you can see how the reusable cups are cleaned:
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