The real estate company Holy AG has a new name: The company is now trading as Outletcity AG, according to a statement published on Thursday. The reason for the renaming was the merger with the subsidiary Outletcity Metzingen GmbH, which took place on September 20th. The operating company of the outlet center of the same name was “merged into its parent company Holy AG and this was renamed Outletcity AG,” the company said.

    “This merger takes into account the growing awareness of the ‘Outletcity’ brand and at the same time administrative processes are streamlined,” explained Michael Henseling, Chief Financial Officer (CFO) of Outletcity AG.

    At the same time, the company expanded its management team: In the course of the merger, “the Management Board was expanded to include the functions of Chief Digital Officer (CDO) and Chief Operating Officer (COO),” according to a statement. The two new board positions were filled internally: Regine Schoellkopf-Pinakidis, who most recently worked as Director Sales Channel Onsite at Holy AG, was promoted to COO, Stefan Hoffmann, the previous Managing Director Digital & Customer, took over the position of CDO.

    The company also announced a departure: “René Kamm, who has been Managing Director of Outletcity Metzingen since March 2020, left the company at the end of August and returned to Switzerland to pursue new tasks,” says a statement.