Hoka®, a brand of Deckers Brands (NYSE: DECH), is pleased to announce your collaboration with Studioboba – the dynamic, multidisciplinary design studio under the direction of the artist Alex Proba. This cooperation brings art in motion: iconic Hoka models are reinterpreted by the playful, sculptural perspective of Studioboba.
Alex Proba is known for her lively handling of colors, patterns and emotional experiences. She has already applied her happy, visual language to wall paintings, sculptures, textiles, furniture and digital media. Since the foundation of Studioboba in 2013, the studio has enjoyed international recognition for its immersive designs that transform everyday objects into living works of art. Cooperation with Hoka transfers this approach to the subject of movement and combines form and function in a limited collection of expressive shoes.
The collection is inspired by courageous creativity, optimism and personal expression – a tribute to the innovative spirit of spring. Under the motto “Energy of Joy”, the designs take up organic movements, emotional connection and the dynamic interaction between humans and nature.
“This collection is a celebration of joy, movement and color. I wanted every couple to feel like a small explosion of luck on their feet – as if to run through a dream landscape, inspired by nature, game and emotion,” says Alex Proba. “Everything I design should be experienced – be it a sculpture in a gallery, a mural or a carpet in a home. In this case, they are shoes. They are works of art, yes – but those who are to be worn, used and experienced.
The collection comprises four striking color variants in three Hoka models: the Speedgoat 6, the Ora Primo and the Kawana mid. Every couple acts as a portable art object. Bright colors, structured materials and functional design merge into an expressive, immersive movement experience.
“Alex ‘Exceptional feeling for the connection of shape and color comes into its own in this special collaboration. Hoka’s trademark – bright colors and striking silhouettes – experience a new dimension through her trained look,” says Thomas Cykana, Senior Director of Global Collaborations and Partnerships at Hoka. “This collection invites everyone-from performance athletes to art lovers-to discover the joy of movement.”
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