H&M has been launching special collections with various renowned designers: inside and brands worldwide. During this time, collections were created with Karl Lagerfeld, Stella McCartney, Moschino, Mugler and Alexander Wang, to name just a few. Now the Mexican designer Lorena Saravia joins this list. The collection with the designer will be available in selected shops and online from October 16.
The 29 Pieces present a young and modern look. At the same time, they are characterized by a strong and confident character that has always shaped Saravia’s designs. Of course, the clothing also reflects the heritage of the designer. This can be seen through details such as a T-shirt with the inscription ‘México Mío’ (Spa.: My Mexico) or more subtle elements, such as the jeans chapareras that are reminiscent of those used in the Charrería.
“When I founded my brand, I wanted to create a little unmistakably Mexican,” said Lorena Saravia in a message. It should represent quality, flawless cut and a contemporary style for the modern woman. Mexico is often seen as a macho. However, the women have always been a strong force. Saravia’s hope is that every woman who wears her designs feels inspired and encouraged.
The mixture of the clothing in the collection combines more structured styles such as a jacket or a tight-fitting jean skirt with more comfortable pieces such as a hoodie and T-shirts. The clothes characteristic of the designer could not be missing, both in short, back -free versions made of solid fabrics and in long variants with soft, flowing texture. The color palette remains neutral, with white, beige, black and chocolate brown. The textures also play an important role. Saravia uses fringes, suede, satin, applications and even rope in a single -sleeved turtleneck sweater. The collection is rounded off with cowboy boots.
“What I admire about Lorena is the championship with which she is inspired by her inheritance and the Mexican handicrafts,” said Ann-Sofie Johansson, creative advisor at H&M. She creates something fresh, original and truly her own. Overall, there is a wonderful connection to the earth, combined with contemporary elegance.
This article was used with digital tools translated.
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