For the exclusive premiere of the short film “The Hidden Dimension”, a get-together took place on July 21 at H&M Mitte Garten as part of the #VisibleLove exhibition. #VisibleLove shows the facets of queer life captured through the lens of international queer photographers.
As a show of solidarity with the LGBTQIA+ community, #VisibleLove has been expanded to additional H&M Group stores this year, making it the first outdoor exhibition in Berlin’s busy Mitte shopping district. The large shop windows of H&M Mitte Garten, & Other Stories, Weekday, COS, Monki and H&M show community motifs that celebrate love, inclusion and diversity.
“We are proud to contribute to #VisibleLove and to be able to use our reach to position ourselves against discrimination. We are convinced that this important initiative will not only have cultural value, but also have a positive influence in and for the communities,” says Stiliana Stoyanova PR & Event Manager Mitte Garten.
“Visibility is the direct route to more equality. The #VisibleLove exhibition series shows that queerness exists, that we shouldn’t be degraded or live in the shadow of society,” says Christian Ruess, Founder & Creative Director Container Love.
The outdoor exhibition can be seen until July 25, 2022 as follows:
Leo Maki, H&M Mitte Garten, Neue Schönhauser Str. 13, 10178 Berlin
Allie & Jesse, & Other Stories, Neue Schönhauser Str. 15, 10178 Berlin
Rob Tennent, Weekday, Neue Schönhauser Str. 17, 10178 Berlin
Jess T. Dugan, COS, Neue Schönhauser Str. 20, 10178 Berlin
Allie & Jesse, Monki, Munzstr. 20, 10178 Berlin
Soraya T. Zaman, H&M Alexa Shopping Center, Grunerstr. 20, 10179 Berlin
#VisibleLove can be found inside H&M Mitte Garten until July 31st, offering deeper insights and more information about Container Love and the participating artists.
All presented images can be purchased via QR code, profits go equally to participating artists and the Civil Rights Defenders organization.
About H&M Mid Garden
Mitte Garten, H&M’s first hyperlocal flagship store, opened in October 2019 in Berlin’s creative Mitte district. With an area of around 300 square meters, it is one of the smallest stores for the brand, offering selected womenswear, third-party brands, vintage pieces and a customer showroom. Mitte Garten is based on the guiding principle of cooperation, active exchange in the neighborhood and local value creation in a wide variety of areas and with a variety of approaches, which should always reflect the values of the community.
About Container Love
Container Love was founded in Berlin in 2013 by Creative Director Christian Ruess. The aim of the queer magazine is to support and emphasize the diversity of people through the queer perspective. To date, Container Love has developed into a cross-media platform, cooperates with a large number of diverse international contemporary artists and thus offers a wide range of experience and in-house productions.