In Tokyo Associations: Inside for the FW25 season tradition with modernity. They brought together classic silhouettes with sporty elements and created such chic, but at the same time urban collections that are suitable for the various everyday situations in the Japanese capital and other metropolises.
Brands that you should keep in mind, as well as the latest trends from Tokyo, at a glance.
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Bumblebee
Hummel00 is the merger of the Danish sporting man and modern, Japanese streetwear. The brand, which belongs to the Hummel Group, was developed in collaboration with a long-time partner from Japan, explains a Hummel spokesman. “While the creative direction is rooted in the local market, the project is directed and monitored by our global team of market to ensure the agreement with our values and our visual identity,” says the Danish headquarters.
For FW25 it seems as if the brand is creating different archetypes from the football stadium. So the fan that combines the jersey “of his team” with a casual trousers can be seen next to the trainer: inside with quilted vest and simple shirt or classic with a jacket and rock. Of course, the players are also: inside – on and off the field – as well as the referees: inside the game.
The Hummel DNA with logos and lettering is clearly present. In addition, a symbol can be seen on several training jackets that is reminiscent of the coat of arms of the Danish national football team, whose supplier is current.
The brand gives the sporty style an androgynous twist and compares the striking streetwear to a sensual, light aesthetics.
Non Tokyo
The Japanese brand Non Tokyo was founded in 2013 by Ichige Ayano and presented its first collection for SS14. Under the term “crossover”, the designer creates the feeling of discomfort, which she expresses through opposites in clothing.
The brand based in Tokyo showed the “Chasing a Stakes Dream” collection for the FW25 in the local science and technology museum. It was seen a collection in which a knee -length pleated skirt became part of a beige uniform. Sportswear and colorful Outerwear-Pieces, which were decorated with colorful prints of horses, stars and nature, faced cute details like ruffles. The viewer met the viewer on a long, straight -line skirt: the saying “Please Mind the Gap” (narrow.: Please note the distance), including the pressure from a platform edge. Non Tokyo creates the perfect Gorpcore mix for the busy “Urban Jungle” in a metropolis like Tokyo.
Tamme
Tatsuya Tamada has been creating for his Tamme brand under the motto “Updating the Existing” (narrow: updating the existing). The Japanese designer brings together various components such as military uniforms and formal clothing.
The FW25 collection “Nocturnal Forward” showed a strong tailoring and put a clear focus on the waist. Piences like the classic trench coat were halved and reinterpreted as a shortened jacket and rock. Lumberjacks: Inner shirts and leather jackets gave the collection an alternative, rocky note that broke the statics of the uniforms and classic pieces. In terms of color, the collection was mostly held in black and dark colors, with individual pieces being staged in colors such as a bright pink or rusty orange.
Keisukeyoshida
The designer Keisuke Yoshida has been creating under the brand of the same name since 2025. He deals with the “mental needs” that arise during puberty and also accompany you in later life.
For his current collection, he invited to the Rosa Kaikan amusement center, where he showed his looks between colorful gripping arm machines and video game stations. However, the stimulus overflowing of the arcade does not distract from the strong silhouettes with statement coats and power suits. In addition to simple pieces, traditional patterns and floral ornaments adorned entire looks. For this purpose, the designer when styling put on layers of different lengths that flashed with each other, knot techniques and various volume. Some sporty jackets gave the overall picture a young, fresh touch.
Winter flowers
Keisukeyoshida was not the only brand that made the flowers bloom for autumn/winter 2025. The Womenswear brands Telma and Pay des Feés decorated entire looks with flora prints, while the guest designer Paul Smith made them the leading theme of his entire collection. The floral printing, which could be seen in different colors on clothes, shirts and ties, is based on a photo that the British designer took.
Modern princesses
Another popular topic in Tokyo was the interaction of classic feminine pieces such as pompous tulle skirts, which were combined with a sporty top. This is how the image of a fairytale princess that was catapulted into the present was created. She no longer wants to wait for her “dream prince”, who saves her and takes the matter into her own hands.
Such looks at Jennyfax, Pays des Fées and Basicks were seen. Chika Kisada played with the barbie theme and integrated the doll, among other things, as a styling element in the hair of a model.
New forms
There were even more volume at Viviano Sue’s collections. The designer, who grew up in the USA and China, showed a silver XXL dress for his brand Viviano, from which only the model of the model looked out.
Meanwhile, Rivnobuiko, Telma, Tanudiredja, Houga and Chika Kisada demonstrated how different skirts can be. The brands played with different shapes and draped partly completely new silhouettes.
There were also artistic forms of brands such as grounds, Rivnobuhiko and Satoru Sasaki, which, however, focused more on the upper body. The designers show from tiny pieces that cover the breast to the large -scale work of art: inside their different tops.
Modern grunge
The “Grunge Spirit” à la Kurt Cobain and Neil Young was brought back to life, especially in the menswear collections of Tokios. Carded shirts, black and green striped longsleeves and dark batik pattern were part of the collections. Details such as ties with simple white shirts or a wide, subtly checkered suit trousers loosened the rockers: inside and made them streetwear-compatible.
