Helly Hansen has filled two positions in German sales. Sascha Labahn takes over the position of Area Sales Manager Northern Germany for Marcus Gehrke, the Norwegian outdoor specialist announced on Wednesday. Gehrke has been appointed to the newly created role of Key Account Manager for the German market. Both will work from the Hamburg showroom.
For the past eight years, Gehrke has been responsible for northern Germany and the key accounts, which he will focus more on in his new position. Labahn comes from Bergans Outdoor GmbH. He has worked for the brand as Field Account Manager since 2015. Before that he worked for Icebreaker Pure Merino GmbH.
“We warmly welcome Sascha Labahn to our team and look forward to a successful cooperation,” said Jörg Aumüller, Country Manager DACH at Helly Hansen. “By expanding our team in northern Germany, we want to strengthen our cooperation with key accounts and at the same time expand our dealer network in the north and thus build on our positive development of the past few years.”