ANDdirty in the sun with awareness, rhymes with Health. And with protection of performing solar products, So innovative for formulas and textures that it is indispensable to everyone. It is the philosophy of Heliocateleader brand in the company’s photoprotection Cantabria Labs in Cooper. A photoprotection prescribed by dermatologists and recommended in the pharmacy. The strength of the solar references also lies in the multiple textures and in the constant eye to people’s desires.
The culture of sunbathing
Cantabria Labs in Cooper has led a new version of the interest Helioca Observatoryan investigation into the habits in terms of sun exposure and photoprotection. This edition involved a sample of 4,680 people in Italy, Spain and Portugal, peoples united by a great passion for the sun.
What emerged? That for 44% of Italians, the tan rhymes with beauty and healthy appearance. Difficult to give up. Nevertheless, Only 30% are aware of the causes caused from the sun exposure, despite being the primary gesture of prevention of photo -aging.
The SPF50/SPF50+ “conquers” only 46% of people. Only 15% use sun protection all year round. And again, how much are you careful once under the rays? 43% of interviewees applies sun protection only once a day, while 16% never reapply it. A total picture that brings out how the sun is an element inherent in Mediterranean culture, but which requires Attentions and improvement of good health habits.
“Elaborating this type of studies and knowing in depth the solar protection habits of the population in Europe is essential to develop more suitable products to take care of the skin during exposure to the sun, as well as to improve the photoprotection routines” confirms Prof. Antonio Torrelo, former president of the European Society of Pediatric Dermatology and responsible for the dermatology department at the Niño Jesús University Pediatric Hospital, commenting on the 2025 observatory.
Helioca, the new pleasant photoprotections to be applied
The application of the sun should be a universal gesture. Yet in Italy, There is still about 20% of people to “conquer”. As, Heliocate propose Four new references who promise to facilitate and simplify sun protection for the summer 2025. News that not only protect against the damage caused by the four main solar radiation (UVA, UVB, infrared and visible light) but contrast free radicals and prevent solar damage at the skin level. With the summer with the door, there is no better time to update the beautycase.
Oil-free face protection
360 ° Sensation SPF50+ Helioca is the new Ultralight and oil-free face photoprotector which combines advanced protection with unpublished sensory experience. His delicate and impalpable texture makes it perfect for daily use, ensuring protection without weighing down the skin. Lightness ensured by the Oil-Free formula, non-fat and non-sticky, with antioxidant aspa-Fernblock® technology and soothing B5 vitamin. (25.90 euros).
The SPF 50+ body effect GLOW beauty filter
360 ° Body Glow SPF50+ Helioca, Golden in the pack and in the formula it is the novelty for those who want bright and protected skin. The texture is only: a creamy oleogel enriched with mica powders, which give a natural glow effect without giving up high protection. With patent Fernblock+® with antioxidant and repairing action (26.90 euros).
The SPF 50 body with a fluid and light texture
360 ° Advanced Gel SPF50 Helioca: a fresh texture, easy to apply and with a light finish, ideal for adults and children aged 2 and over. The ultra light finish ensures a feeling of freshness and a practical application, with immediate absorption. There is, but you don’t feel. For the whole family. (24.90 euros).
For those who do not give up the makeup on the beach
360 ° Helioca Oil-Free Compact SPF50+: Colored compact photoprotector, available in two nuances (beige and bronze), which combines sun protection, antioxidant activities and optimal coverage, ideal for replacing the foundation. Without giving up a uniform aspect of the skin, even on the beach. (24.90 euros).
All united by a patent
Among the technologies in the Helioca line there is an extract of Polypodium LeucoTomos of natural origin, a tropical fern originally from Central America which, in its transition from aquatic to the earth’s life, has developed exceptional mechanisms of self -defense and repair. The Honduras Chorotegas tribe was the first to discover its excellent properties for the skin.
Today, this extract has shown numerous benefits in more than 80 international scientific studies and publications.
Result? Photoprotective formulas enhanced with an antioxidant action boost Which helps to prevent immediate damage to exposure such as scalds, but also those that arise over time, or spots, skin photojugation.
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