‘He doesn’t do it more often than not’: how the image of Babboe’s cargo bikes was ruined

‘A party on wheels’. That’s what Babboe himself previously called his cargo bikes in the AD. But that party came to a very abrupt end this week: sales were stopped immediately by order of the Dutch Food and Consumer Product Safety Authority, after the frames of at least hundreds of bicycles were broken. What next with the ‘success story’?

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