British activewear brand Gymshark will make its debut in the German retail market. She is opening two permanent sales areas at the retailers Engelhorn and Breuninger.
Since 2022, the company has been slowly building a global brick-and-mortar presence following the opening of its first flagship store in London. It has since opened retail locations in Manchester, Amsterdam, Dubai and New York. The New York location only opened its doors at the end of last year.
Now Gymshark has its sights set on Germany, where the fitness scene is “booming like never before”. Noel Mack, Chief Brand Officer (CBO) of Gymshark, said in a statement: “More and more people are discovering exercise – be it strength training, running or hybrid training. We are the brand that helps people feel and look good on their fitness journey.”
Until now, Gymshark was only available in Germany and Central Europe via its e-commerce website. However, Mack said the brand’s community in the region “has always been incredibly strong.” For this reason, the company decided to enter the market physically. To do this, it is working with two of the “most prestigious retailers” in Germany to create a basis.
The first sales area will open on February 19th at Engelhorn in Mannheim. It will cover 150 square meters and offer a range of products for almost every sport. This will be followed by the opening of a 100 square meter area in Breuninger’s Stuttgart flagship store. There, the brand will combine collections for men and women within the sports department.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
