Gwyneth Paltrow turns 50 as a clean beauty icon

D.when in 2008 he launched his first newsletter, Goop, from his kitchen, Gwyneth Paltrow has come a long way in the world of beauty. First with a site, then an e-commerce and finally with its own beauty brand. Behind the work, the Oscar-winning actress, 50 years old on September 27, is there a life dedicated to well-being. It is therefore not surprising that today it is now a contemporary beauty icon.

Gwyneth Paltrow, the beauty secrets of an icon at 50

Natural face, dosed make-up, little and very bright, to show off only on big occasions. This is one of Gwyneth Paltrow’s many beauty secrets that it looks the same as it used to be, never getting old. Merit, according to the founder of Goop, of the healthier and more careful turn given to her beauty routine.

Not surprisingly, in a summer episode of Who’s in my bathroomHailey Bieber’s YouTube column – not only a supermodel but also a beauty entrepreneur with her Rhode Skin – the 50-year-old actress confessed: “If I had the chance to meet my young self, I’d tell her to don’t smoke all those cigarettes and stop sunbathing with unprotected baby oil“.

Gwyneth, champion of clean beauty

Putting aside the glamorous world of Hollywood for a while, the actress discovered a cleaner side of herself, on which she then built her new image. That “clean face”, for which she is now famous, has inspired countless women to cut their time in front of the mirror. She gets it with few and simple skincare steps which he tells in his record-breaking videos of views.

But what is clean beauty? A concept beloved above all by Millennials and Gen Z, clean beauty requires a short and essential INCI of cosmetic products, with ingredients almost totally of natural origin, cruelty free and often also with organic or even vegan certification. All with a very low percentage, usually 1%, of the chemicals used to stabilize the formula.

50 years and not hear them. (Instagram / @ gwynethpaltrow)

The must-have beauty by Gwyneth Paltrow, always sold out

Among his must haves is theInstant Glow Exfoliator of its Goop brand which, even without using it daily, it eliminates all superficial dead cells and traces of pollution and dirt, leaving the skin truly clean. Gwyneth, in fact, pushed many women try dry brushing for example to regenerate the skin of the body

Another Paltrow secret is face oil, as he confessed during the chat with Hailey Bieber, an ideal product for particularly dry and dry skin.

Not least in her beauty case, Lait-Crème Concentré by Embryolisse. It is a multipurpose cream, beauty secret of Karlie Kloss and Elle Macpherson and many other women, so much so that it is said that one is sold every ten seconds. Based on shea butter, hyaluronic acid, almond oil and vitamins A, E, F for nourished, plumped and radiant skin. All for only 20 euros. And if Gwyneth says so …

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