The total elimination of the advertising pattern to the media became one of the great foundational flags of the government. And every time he receives a criticism from a journalist, or is affected by an investigation, the president alludes to this cut as the spurious reason that hides.
However, this campaign slogan has much more political marketing than reality. It is enough to see Guillermo Garath’s role, the partner Santiago Caputo had before coming to power and that today is Vice President of Institutional Relations, Communication and Marketing of YPF. Or as title This week’s news lid “the new distributor of the official pattern.”
The oil company under state control became the main black box of the ruling party. A tool to reward or punish journalists and media companies, as Kirchnerism did at the timethat by antagonistic that Milei raises it, it is a mirror of many bad praxis. We tell you who is Guillermo Garath and The incredible story that links it to Wado de Pedro.
Also on this week’s cover, The end of the stocks and the economic strategy for the coming monthsfacing the elections. Elon Musk versus Sam Altman, the superclassic duel of technological magnates. And the new Argentine stars of the Michelin gastronomic guide.

