Fashion wholesale platform Joor has reported a strong recovery in international wholesale purchases in the third quarter of 2025. Retailers outside the United States resumed orders after a slowdown earlier in the year.
According to Joor’s transaction data from like-for-like retailers, global orders fell five percent in the second quarter compared to the previous year. However, in the third quarter, they rebounded 18 percent at retailers outside the US. The recovery was led by key markets such as Italy (plus 40 percent); Germany (plus 29 percent); South Korea (plus 29 percent) and the United Kingdom (plus 22 percent). Everyone showed renewed confidence as price pressures began to stabilize.
In contrast, US retailers continued to hold back. Their orders fell by ten percent in the third quarter compared to the previous year. This reflects the ongoing impact of tariff-related price increases and weaker domestic sentiment.
Price pressure changes purchasing strategies
The decline in the second quarter coincided with a sharp increase in wholesale prices. This followed the announcement of US tariffs in April. Data from Joor shows that prices for identical models on the platform increased by five percent from the first quarter to the second. For comparison: the typical quarterly increase is otherwise only 0.6 percent. In the third quarter, prices rose by a further 0.5 percent. This is an uncharacteristic upward trend for the season.
A survey of more than 400 brands and retailers conducted by Joor in April revealed interesting results. 85 percent of brands planned to pass on some or all of the customs-related costs to their trading partners. Additionally, 96 percent of U.S. and 82 percent of international retailers expected to increase consumer prices in response.
Amanda McCormick Bacal, senior vice president (SVP) of marketing at Joor, said the data reflects how the global fashion market is adjusting to volatile prices and macroeconomic uncertainty.
“This year has been a particularly turbulent time for the global fashion industry. This has led retailers to make significant changes in their purchasing strategy. Although global purchases declined in the second quarter amid significant price increases, our latest data shows a confident return to purchasing by retailers outside the US in the third quarter. This is a welcome development for the fashion industry.”
Signs of stabilization outside the US
European and Asian buyers seem to be gaining momentum again. However, the deviation from the US market highlights how geopolitics and trade policy continue to influence the fashion industry’s global supply chains. Many brands have already started adjusting their production strategies and delivery schedules. This is how they want to cope with higher procurement costs and fluctuating demand.
For now, Joor’s data suggests a modest but significant sign of stabilization in international wholesale trade. This is an encouraging signal for the global fashion industry heading into 2026.
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