Gant makes his SS25 collection tangible in cooperation with a luxurious beach resort and has the right beach looks in the beach bag.
The US brand brings its SS26 campaign under the motto “Summer Getaway” to Théoule-sur-Mer on the Côte d’Azur, said Gant on Monday. There she cooperates with the five-star Hotel Château de Théoule and its beach resort La Plage Blanche.
By October, guests can purchase selected pieces that range from summer pieces to the beach towel. Gant’s partnership with the department goes beyond your own pop-up area. Various areas and details are based on the brand and its summer campaign. From sun loungers and umbrellas on the beach to board games to the recommendation in the restaurant menu, Gant is integrated everywhere.
“We see this cooperation as an opportunity to establish a deeper connection to our target group about experiences,” said Fredrik Malm, Executive Vice President Global Commercial, Brand and Product at Gant. “La Plage Blanche reflects the effortless elegance and relaxed energy that shape the summer lifestyle of Gant.”
