The Dutch denim label G-Star is expanding its online second-hand platform Rewear to Belgium, Germany and France. Customers can use the platform to buy and sell used G-Star clothing.
The service is part of the Repair–Rewear–RecycleBrand strategy. This aims to extend the lifespan of clothing or give it a second life. “Our designs are made to last, so we want to make it as easy as possible to extend their lifespan. This expansion marks the next step in our journey towards a more circular economy,” the brand said. Customers can buy or sell clothing items. When they exchange clothing items, they receive a voucher. This can be redeemed for both new collections and second-hand items.
The Rewear platform was launched in the Netherlands in 2023.
In addition to Rewear, G-Star has introduced several initiatives in recent years to extend the life of clothing. The brand offers free repairs through ‘Certified Tailors’ in the Netherlands, Belgium, Germany and South Africa.
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