From the rural costume from the Alpine region to designer fashion on the catwalks of the world. A special exhibition in the state textile and industrial museum in Augsburg will document the eventful history of the dirndl in the coming months.
Historical clothing can be seen in the show as well as Couture Dirndl from well -known fashion designers from previous years. The exhibition ‘Tradition goes fashion!’ can be seen from April 4 to October 19.
The dirndl as a sign of ‘agrarian romanticism’
“Actually, the dirndl is a work dress from the rural,” says museum director Karl Borromäus Murr. Later, the garment had also become popular with city women, Murr speaks of ‘agrarian romanticism’. The exhibition shows how women staged themselves in the photo studio more than 100 years ago as dirndl bearers. Murr explains that the calm life in nature should also be copied in the hustle and bustle of the city. Then the tourist marketing of the traditional costume piece came.
In 1972 the dirndl became an official Olympic fashion
The past decades have brought a real dirndl boom that is documented in the exhibition with a number of exhibits. At the Olympic Games in Munich in 1972 there was a hostess dirndl for the numerous helpers of the big event. This fashion piece was also strictly designed as part of the overall design concept of the games – in a light blue, the official color.
Later, dirndls became the work clothes of Lufthansa stewardesses and the mass-worn garment from Oktoberfest visitors from all over the world. In the meantime, young designers have also discovered the former rural garment. With ‘high-fashion models’ they set completely new fashionable statements, emphasizes the museum.