From doormat to mop machine: At Action, there is a meeting over every detail and attention is paid to every euro

Competitors once called it ‘Rommeltjeswinkel’, but in the meantime Action grew into international mega success. One of their principles? Two thirds of the range may never cost more than two euros. Why it is that the company from Zwaagdijk Oost, which opened its 3000th store in Italy last week, is now worth tens of billions. This story can also be listened.

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