On April 10th and 11th, 2025, the Berlin fashion and lifestyle-PR agencies together with the Fashion Council Germany (FCG) present The Press Days for FW25. For the first time, the European Fashion Alliance with the Austrian Fashion Association and Flanders DC.
The event for print and online media from German-speaking markets was created to bring media professionals together with agencies and brands to present the new collections. PR agencies, fashion, beauty and accessory brands as well as sponsors are eligible to participate.
The event has its roots in the Berlin Press Days, which took place for the first time in 2007 on the initiative of Berlin PR agencies and were later supported by the FCG. On the first evening, The Press Days organizes a dinner for all participants and offers the opportunity to exchange and network in a personal atmosphere.