Branchevereniging European Publishers Council (EPC), which includes publishers such as DPG Media, RELX and Mediahuis, thereby responds to the billion -dollar fine that the European Commission imposed on Google for its advertising monopoly on Friday.
According to Brussels, Google has abused its dominant market position by giving its own advertising platforms a competitive advantage compared to rivals. Publishers, advertisers and consumers are harmed by this and the company must take measures from the committee to prevent this.
“A fine will not resolve Googles abuse of his advertising technology,” says EPC director Angela Mills Wade. “Powerful and decisive action from Google to end illegal practices will be crucial, since Google will simply write off the fine as operating costs.”
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Google has sixty days to inform the committee about how it will end the practices and will make a change. According to the EPC, further strengthening of Google’s dominance will “perpetuate unfair competition” and news media and publishing publishers that depend on income from advertisements.
‘Lack of transparency’
The EPC has previously filed a complaint with the Commission on Google’s advertising monopoly. “As the complainant, the EPC measures that clearly change Google’s behavior and the core problems of market protection and the lack of transparency, which are central to Google’s dominance, tackling,” said Mills Wade.