Etro launches children’s collection Etro Kids

The Italian fashion house Etro is now also bringing out collections for children.

Etro Kids is designed to cover ages zero to 16 and will be officially launched with the SS24 collection, the luxury label announced on Wednesday.

The children’s collections are created in a partnership with the Italian children’s clothing brand Simonetta and under the artistic direction of Etro’s creative director Marco De Vincenzo.

The main focus of the children’s lines is on ready-to-wear clothing, which is inspired by the adult collections in terms of aesthetics and style. Etro Kids also includes shoes, leather goods and baby gift sets.

“We are pleased to announce the new partnership with Simonetta,” said Etro Managing Director Fabrizio Cardinali. “Etro is a world of colour, pattern and inspiration that effortlessly embraces the childrenswear segment while strategically expanding the brand’s creative and commercial horizons.”

The children’s collection from Etro will be available from November in selected Etro branches, in the online store and at selected department stores and retailers worldwide.

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