The Executive Director of Twitter, Elon Muskhas announced that the new user registrations to the platform are located in their highest point. Through a tweet Musk has presumed the good data of his social network that contrast with the mass exodus of advertisers and users that end up in other applications, worried about the check and the hate speech.
According to Musk, the average daily registrations exceeded two million in the last seven days until last November 16, which means a 66% increase compared to the data from the same week of 2021. In addition, the businessman indicated the record of active minutes of users, whose average was close to eight billion per day in the last week until November 15. This figure also exceeds the corresponding last year by 30%.
Slides from my Twitter company talk pic.twitter.com/8LLXrwylta
— Elon Musk (@elonmusk) November 27, 2022
On the other hand, the hate speech prints have decreased as of November 13 compared to October 2021. In contrast, the identity theft complaints on the platform were up with spikes both before and after the release of Twitter Bluethe monthly subscription payment that offers premium features on the social network and is only available in the United States, Canada, Australia and New Zealand.
Elon Musk, also known for running big companies like Space X either Teslahas said that the purchase of Twitter, closed just a month ago, accelerates his ambition to create a “application of the whole” which would call X.
For now, he has already spoken in his tweet this Saturday about “Twitter 2.0 The Everything App” and has advanced some of the features it prepares: encrypted direct messages, long-form tweets Y Payments.
In response to a tweet from a platform user, Musk responded this Saturday that “sees a path for Twitter to surpass 1 billion monthly users in 12 to 18 months“.
I think I see a path to Twitter exceeding a billion monthly users in 12 to 18 months
— Elon Musk (@elonmusk) November 27, 2022
One of Twitter’s concerns since Musk acquired the company has been advertiser withdrawal. General Motors, Mondelez International either Volkswagen are some of the big companies that have paused advertising on the platform, while they deal with the new boss.
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Elon Musk has blamed to one civil rights coalition to lobby major advertisers Twitter to take action if the privacy was not protected. content moderation. This fact has caused amassive drop in revenue“, according to the executive director of the multinational.
The crisis on Twitter they have ended up paying their workers. Hundreds of employeessupposedly have resigned behind the ultimatum of Musk that employees pressured leave if they did not sign up for “long hours at high intensity”. The culmination of the drama in the company came at the beginning of November with the massive dismissal of half the staff.