The lingerie supplier Hanro International GmbH has appointed Duško Dragaš as Head of Marketing & Communication. In this role, the 41-year-old will be “responsible, among other things, for the global marketing campaigns and worldwide communication of the Hanro brand” and will report directly to Managing Director Stephan Hohmann, the company, which belongs to Huber Holding AG, announced on Monday.
With Dragaš, Hanro is gaining “an employee with many years of industry experience and comprehensive strategic and operational marketing know-how,” explained the lingerie supplier. He spent 15 years at the Austrian legwear specialist Wolford AG, where he was “responsible for the visual appearance of the brand as Art Director and Global Head of Content Creation”.
Hanro boss Hohmann has high hopes for the newcomer: “We are very happy to welcome Duško Dragaš to our team,” he said in a statement. “His extensive experience and creative talent will play an important role in strengthening Hanro’s positioning.”