The men’s fashion brand Dressler will be presenting itself in the coming weeks with a pop-up in the Engelhorn, Mannheim clothing store.
On Monday, the approximately 20 square meter temporary dresser area was opened in the men’s department on the third floor of Engelhorn. According to the company, she will stop there until March 31.
Just in time for the start of the summer season, the label, which belongs to the Herford clothing group Bugatti Holding Brinkmann GmbH & Co. KG, uses the pop-up “as a platform to make the revised brand appearance with a new name and logo specifically tangible in inpatient trade”, says a statement. “A selected selection of key popes from the 2025 Summer Collection” is presented.
The company also explained the choice of location and gave an outlook on the future plans: “The pop-up premiere takes place in cooperation with the long-term partner Engelhorn, whose high-quality brand world is the ideal framework for this start,” explained Dressler. For the future, the brand is already planning “more pop-ups with key account dealers”.