If Youtube was an independent company, its value would be hundreds of billions of dollars, according to the research institute. Even Disney is staying on YouTube’s feet.
YouTube is one of the most visited sites in the world. Robert Michael
Exactly 20 years ago Jawed Karim uploaded a newly opened Youtube video service with a 19 second granular video with a title We at the zoo.
Subsequently in 2006 Karim Other YouTube founders Steve Chenin and Chad Hurley With his creation, he sold a technology giant to Google for $ 1.65 billion.
Now the video service has grown into a real media giant, CNBC write. If Youtube was an independent company, its value would be 475-550 billion, according to Moffett Nathanson’s analysis of Moffett Nathanson, or about $ 417-483 billion in the current course.
According to the research institute, YouTube is growing past Disney, the world’s largest media company this year. In addition, the video service would cover Disney and Fox and Netflix with its 12 % stake in all the TV watching.
According to Variety YouTube’s turnover last year was approximately $ 54.2 billion. This year it can grow even further.
– YouTube benefits by being part of Google’s business as they can use contextual data to target ads to their customers, the investment bank RBC Capital Markets’ senior service analyst interviewed by CNBC Brad Erickson resemble.
Alongside Google Cloud, YouTube is becoming a short and medium -term main growth engine, Moffett Nathanson’s founding member Michael Nathanson tells the news channel.
– They on YouTube are winners of the streaming market. They do not need to create content themselves, but they can expect content producers to come and make a business with them, Nathanson recalls.
Stones in the future?
However, YouTube has not been able to lift the legs completely on the table -the short video service Tiktok has become a viable competitor, and YouTube has responded to the competition with its YouTube Shorts video concept.
However, YouTube’s short video experiments have not hit money, Nathanson estimates.
– They have probably committed users, but not so much increased net sales.
The video service also has legally challenging times ahead. The CNBC is backing up a federal judge’s recent judgment that Google’s parent company Alphabet has committed an illegal monopoly position in the online advertising market.
In practice, judgment may mean that Google must completely abandon YouTube.