The importance of intelligent TVs connected to the network as an advertising tool increases. At the same time, watching television is becoming an emotional intelligent experience.
LG TVs may soon show the user’s emotional advertisements. Cristian Dina
Korean LG intends to introduce an artificial intelligence model on his TVs, which allows the viewer to show better ads for his lifestyle and mood. The background is the collaboration between LG and Zenaps.
The purpose is to divide the television viewers into very well -defined target groups or market segments, which provides advertisers with an effective way to target their ads to just the right audience.
Instead of showing the advertisements to the viewer based on the location, age, gender or other data collected by LG, the technology of Zenaps is also taken into account by the spectator’s emotional state, values and lifestyle based on, for example, viewing habits and the content of the viewed content.
According to Stream TV Insider, who reported the subject, emotional intelligence technology is planned to be used, for example, on LG TVs and on some advertising-funded FAST channels. Such channels include Roku Channel, Samsung TV Plus, Tubi and Rakute TV.
Growing market
Although the targeting of ads may mean that the user sees more relevant and more interesting ads, it also raises concern about the amount and processing of data collected from users.
According to LG, the advertising market for smart tullars is estimated to grow from $ 24.6 billion ($ 2023) to more than $ 40 billion by 2027.
Ars Technican quoted by Hub Entertainment Research a recent study According to the LG’s Web OS operating system, there are about one in three US homes.