Jonathan Anderson’s first collection for Dior is one of the biggest tension awaited debuts from the upcoming fashion season. In order to give initial insights into the creative orientation of the new creative director, the French luxury house has committed football star Kylian Mbappé for a teaser campaign. This indicates a men’s collection with a focus on tailoring and suits.
Anderson, who will present his first dior show on June 27th, was appointed the new creative director of the DIOR men’s line after his many years of work at the Spanish fashion house Loewe-also part of the LVMH group.
Little is still known about the creative direction that the Northern Irish designer will take for his debut. Delphine Arnault, CEO von Dior, only explained that Anderson was inspired by “the fabulous story of Monsieur Dior and the codes he created”.
While the tension on Anderson’s first collection for Dior continues to rise, the French luxury house has presented a new visual campaign – with football star Kylian Mbappé. The campaign provides a first outlook on the men’s collection for spring/summer 2026.
In the campaign images and accompanying videos, the dior brand ambassador can be seen in various tailor-made looks. These include a gray suit in combination with a striped shirt and tie as well as a classically interpreted black tuxedo.
On the choice of Mbappé, Anderson said: “He is the voice of a generation and inspiration for many people – in sports and beyond.” He further explained: “These films show the charm and the charisma that make him the ideal ambassador for this house.”
Jonathan Anderson will be the first designer since the founder Christian Dior, who is responsible for all areas of the house – women’s fashion, men’s fashion and haute couture.
https://www.youtube.com/watch?v=tgepuvensaw
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