Dickies appoints new creative director

Matt Lambert has been appointed as the new Global Creative Director at Dickies.

He started his new role in June, the label, which belongs to the US clothing group VF Corporation, announced on Linkedin. Lambert brings “an authentic passion and personal connection to the workwear industry […],” the post reads.

Lambert worked for Nike from September 2016 to April 2018, according to his Linkedin profile. Most recently, he worked for the US sporting goods manufacturer as Energy, Influencer & NBHD Brand Marketing Director for the North America region. He has also served as CCO for marketing agency Limitless Creative and creative director for US retailer Backcountry.

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