The Spanish fashion provider Desigual has announced its most important key figures for the latest financial year 2024. The company concluded the financial year with sales of 332 million euros.
According to the management, Desigual achieved total sales of 332 million euros in 2024. Since the figures are still standing for 2023, this means a decrease of 12.40 percent compared to the 379 million euros in sales in the 2022 financial year, for which the company did not publish any balance sheets. Compared to the 590 million euros that the company generated in 2019, the last year before the effects of Corona pandemic, this corresponds to a minus of 43.72 percent.
With regard to profitability, designed for 2024 a result before tax (EBT) of EUR 3.1 million. Detailed information on how this affects the annual surplus was not provided. At the end of the 2022 financial year, the net profit was three million euros.
“The turnover in 2024 amounted to 332 million euros, and the result before taxes is positive with EUR 3.1 million, which stabilizes the company’s progress in the direction of profitability,” explained the management. She also emphasized that the brand has successfully completed its transformation process that started in 2019 and is preparing for a new growth phase “.
Online and international markets as cornerstones for growth
The way for the beginning of this new chapter paved the development of the online business and the international markets of Desigual in 2024.
With regard to the sales channels, designs generated 65 percent of its total sales in inpatient trade. The online channel contributed 35 percent, which corresponds to 116 million euros. This is a clear growth compared to the 19 percent of total sales that designed designers online in 2019. Last year, the company was working on expanding the digital presence of design on international digital platforms such as the online shops of the US department stores MACY’s and Nordstrom.
Desigual emphasized growth in key markets such as the USA (+7 percent) and Japan (+9 percent), but did not publish any absolute amounts, but only percentage increases compared to the previous year. This positive development was exceeded by the company’s performance in the markets of Central Europe, the Middle East and Africa (+11 percent).
As further remarkable factors of the financial year, which the company concludes with a presence in 95 countries, Desigual emphasized the continued efforts to re -position the brand and to bring it closer to “younger and fashion -conscious customers”.
The company has been working on this goal since 2019. To reduce the average age of the new customers from design by design by almost ten years. In addition, further progress in optimizing and improving the sales network was made. The sales area of the branch network has been reduced by 28 percent as part of the optimization process in the past two years. In the past five years, 98 million euros have been invested to convert the new shop concept from Desigual into 90 percent of the network, which consists of 282 monobrand stores. In 2024, the presence with important new openings such as the new flagship store in Shanghai was expanded.
The year 2025 should bring the consolidation of the “new” design
For 2025, Desigual expects the third year in a row to achieve organic growth of the most important indicators of its business model. In order to achieve this, special attention should be paid to consolidating the company’s new market position. For this purpose, the area of communication and marketing is assigned ten percent of the total turnover by designs, the highest investment in the company’s history. The funds are used for various measures within the framework of the consolidation strategy, which started with the recent commitment of Ester Expósito as a new global brand ambassador for Desigual for 2025.
This article was used with digital tools translated.
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